This privacy policy and any subsequent revisions or amendments thereto (“Privacy Policy”) applies to personal information that may be collected by Caracal USA and/or its related and affiliated companies (“Caracal”, “we”, “us”, “our”).  Caracal values your trust and respects your privacy. We are committed to responsibly protecting your personal information and only using your personal information in a manner consistent with this Privacy Policy.
By accessing and using this website or any of our other websites, you are accepting the practices, policies and provisions described in this Privacy Policy and you expressly consent to the application of this Privacy Policy and to the collection, storage, use and disclosure of your personal information as described.  DO NOT ACCESS OR USE THIS WEBSITE OR OUR OTHER WEBSITES IF YOU DO NOT AGREE TO ALL PROVISIONS SET FORTH IN THIS PRIVACY POLICY.

Description of Personal Information Collected

As a general matter, you may access and visit our website without submitting personal information to us.  However, in accessing and using our website, there may be instances where you may provide personal information to us voluntarily or as required to avail yourself of some feature or benefit that we offer.  Personal information is information that can be used to identify, locate, contact, or communicate with you.  Such information may include your name, residence or business address, phone or facsimile number, e-mail address, birth date, etc.  We collect personal information that you disclose to us through the use of our website, from online accounts, surveys, blogs, reviews, e-mails you send us, when you contact customer service, or when you request information.  We may maintain a record of the information, products, and services of interest to you in order to provide you with an enhanced user experience, to better server you, and as may be necessary to administer our business.  This allows us to analyze the usage of our website, reformat, update and enhance the quality of our website, and provide you with easy access to our offerings, with a focus on the information, products and services that may be of particular interest to you.  Your personal information also allows us to communicate with you about special offers, promotions, and other marketing programs that may be of interest to you. 


There are circumstances in which we automatically receive and collect personal information from you.  The most common of these circumstances include cookies and pixel tags.  We uses “cookies,” small data files stored on your computer’s web browser, or other passive means of data collection.  Cookies are used to personalize your visit, remember your preferences, enhance your user experience and online browsing and to save you time.  You can adjust your web browser to accept or reject cookies.  We use “pixel tags” (small graphic images also called web beacons or clear gifs) or similar technologies to monitor the effectiveness of our web site and our marketing and advertising campaigns.  We track information in the aggregate about your visit like the web pages you view, the links you click on, and the time you spend on a page.  We use this information to track the effectiveness of our advertising and marketing campaigns.  We also track our e-mail campaigns in the aggregate to determine whether recipients opened the e-mail and what links they clicked on.

We may periodically collect personal information about you from joint marketing partners, unrelated third parties, and from our affiliated companies and brands.


Also, to improve our marketing and the content of our website we collect aggregate, non-personal data like Internet Service Provider’s domain name, the referring URL and the web pages and information you access on our site.  We use this information to analyze visitors behavior in the aggregate to improve our website and your user experience.  This information does not include personal information.

Use of Personal Information Collected

Caracal uses and retains your personal information to provide you with a superior experience on our website and to administer our business.  For example, the personal information we collect may be used, among other things, to:  (i) contact you about products, services, events, promotions, or information that may be of interest to you, except where prohibited by law; (ii) enhance your user experience; (iii) improve the content and navigation of our website; (iv) customize content, layout or offers; (v) protect the security of our website; and (vi) analyze trends and statistics.
If you are visiting our website from outside the United States and provide us with personal information, please note that your personal information may be transferred, stored, and processed within the United States.  The data protection laws in the United States may not be as comprehensive as those in your country.

By doing business or interacting with Caracal, you are consenting to the transfer of your personal information to facilities located in the United States and other facility locations selected by Caracal, and understand that such information will be stored and processed in accordance with U.S. law.


Sharing Personal Information

Protecting the privacy and security of your personal information is important to Caracal.  When appropriate, Caracal shares personal information among our related and affiliated companies to help provide you with better service and information about our industry, business, products, and services that we believe would be of interest to you, except where prohibited by law.

We share select information with the service providers we use to help manage our business in connection with, for example, market research, fulfilling promotions, e-mail management, service bureaus, hosting our website, data storage or ad servers.  These service providers only have access to the personal information they need to perform their services, and do not have the right to use personal information in ways not authorized by Caracal.  They are prohibited from using this personal information for their own marketing purposes and are not allowed to share this personal information with anyone other than Caracal.

Caracal does not sell, rent or lease its customer lists to third parties to permit them to send solicitations or other marketing materials to you.  We will not share your personal information with unaffiliated persons or entities without your permission, except where required in order to deliver specific services ordered by you, such as, for example, to ship products or material or fulfill a request that you have made. 

We may disclose your personal information to third parties if we determine, in our judgment, that it is necessary to (i) comply with the law, regulation, legal process, or enforceable government request; (ii) enforce the terms of any of our polices; or (iii) protect the rights, property, or safety of Caracal, its employees or customers.  This may include assistance in fraud protection or investigation.

We could also disclose or transfer your personal information to a successor entity in the event of a corporate merger, consolidation, sale of assets or other corporate changes respecting Caracal or our affiliated companies.

Securing Personal Information

Caracal takes reasonable and appropriate security measures to help to safeguard your personal information and to prevent unauthorized access, release, and disclosure.  We have a variety of current technologies, managerial safeguards, protocols, and processes in place to protect the security and privacy of your personal information.

However, we cannot promise, and you should not expect, that your personal information will remain secure in all circumstances.  We do not assume any responsibility or liability for any unintentional access, release, or disclosure of your personal information.  Further, we do not control the security measures employed by third parties to whom we may provide your personal information and do not assume any responsibility or liability for the disclosure, use, or release of your personal information, or for breach of security or privacy  procedures or policies, by any third parties.

Review, Update And Correction of Personal Information
Where practicable, Caracal will provide you with the opportunity to remove, update, correct, or modify your personal information.  Please contact us in writing at the postal or e-mail address listed below under “Contact Us” and identify with specificity the information that you wish to modify and the updated or revised information.  Caracal does not assume any responsibility for verifying the authenticity of the request or the accuracy of the information provided.  Caracal may not be able to completely remove or modify the subject information in all formats and cannot and will not seek removal, updating, correction, or modification of your personal information from third party databases, files, or records.  It may take up to 30 business days for your requested changes to be implemented.

Links to Third Party Web Sites

Occasionally we may provide links on our website to third party sites we think may be of interest to you.  These websites are independent from Caracal and have their own separate privacy policies.  Whenever you click on a link on Caracal's website that takes you to a third party website, you will be subject to the third party’s privacy policies, and not Caracal’s Privacy Policy.  We recommend that you review their privacy polices before you visit these sites.

Children’s Privacy

Caracal’s website is not intended for use by children under the age of 13.  Children under the age of 13 should not access, visit, or use our website.  We do not knowingly collect or solicit any personal information from children under the age of 13.  Should we learn that someone under the age of 13 has provided any personal information to or on Caracal’s website, we will remove that information as soon as possible.

California Privacy Rights
Under California Civil Code Section 1798.83, users living in the State of California can request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes.  Please contact us by telephone 205-655-7050, by facsimile at 205-655-7078, or by e-mail at info@caracal-usa.com or you may write to us at Caracal USA, 7661 Commerce Lane, Trussville, AL  35173
to make such a request.

Changes To Caracal’s Privacy Policy

Caracal reserves the right to modify this Privacy Policy at any time.  Changes will be posted on our website.  We encourage you to check Caracal’s Privacy Policy when you visit our website.

Contact Us
If you have any questions about this Privacy Policy, please contact us.  Our postal address is: Caracal USA, 7661 Commerce Lane, Trussville, AL  35173.  You can contact us by telephone at 205-655-7050, by facsimile at  205-655-7078, or by e-mail at info@caracal-usa.com.
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